Hi, I’m Sahar.

Growing up, my report cards almost always said the same thing: “Sahar is a chatty person and asks a lot of questions. No matter where I move her in the classroom, she seems to strike up a conversation with everyone!”

That endless curiosity—paired with a love for storytelling—turned into something bigger: a passion for understanding people, what drives their decisions, and how brands can build deeper connections with their audiences.

I took that passion to The University of Texas at Austin, where I studied Public Relations and Advertising, and then straight into a career that merges creativity, consumer psychology, and data-driven strategy.

I started at IBM in digital sales, where I gained a front-row seat to what influences customer purchasing behavior. At Twitter, I dove even deeper, using data insights, market research, and social listening to understand consumer engagement on a larger scale. From there, I expanded into social media strategy at Razorfish and JPMorgan Chase, helping brands craft innovative, insight-driven campaigns that balance storytelling with measurable impact.

Today, my expertise lies in leveraging analytics and creative strategy to craft engaging brand experiences—particularly in social commerce and digital marketing. I believe the best campaigns are the ones that don’t just sell a product but tell a story that resonates with audiences in meaningful ways.

But don’t worry—I'm not all work. When I’m not knee-deep in brand strategy, you’ll probably find me at a Pilates class, designing graphics for my side hustle (@_SW.Designs on Instagram), or tweeting passionately about the San Antonio Spurs.

Want to chat? Contact me via email or connect with me on Linkedin. I’m always up for a great conversation—some things never change. 😊