Hi, I’m Sahar.

Growing up, most of my report cards from grade school said something along the lines of: "Sahar is a chatty person and asks a lot of questions. No matter where I move her in the classroom, she seems to strike up a conversation with everyone!"

Always being the curious and chatty kid grew into something bigger—a passion for understanding people. This led me to a degree in Public Relations and Advertising from the University of Texas, Austin, and right into a career in advertising strategy.

My first stop was digital sales at IBM, where I got an up-close look at what drives customer purchasing decisions. Then, at Twitter, I got a different, but equally fascinating, view of consumer behavior via social media.

Now, I'm all about using consumer behavior and analytical insights to create engaging brand strategies, especially in social commerce. But don't worry - I'm not all work. If I'm not deep in brand brainstorming, I'm doing yoga, working on my graphic design side hustle (@_SW.Designs on Instagram), or tweeting passionately about the San Antonio Spurs.

Interested in chatting? Feel free to drop me a line via email or connect with me on Linkedin.