My Role: Community Manager and Content Creator

The Task

To drive participation and visibility for the 2023 JPMorgan Corporate Challenge, an esteemed corporate running event, which is held globally.

The Idea

The mission behind this initiative was multifold. Primarily, we aimed to inspire and motivate individuals to join the JPMorgan Corporate Challenge at various worldwide venues. We wanted to spark an interest and channel that interest into action, directing followers to sign up for any ongoing challenges currently open for registration.

This strategic blend of personal involvement, collaborative production, and targeted social media distribution amplified the impact and reach of the 2023 JPMorgan Corporate Challenge. It exemplified our commitment to not just promoting an event, but fostering a sense of community and participation on a global scale.

The Channels

The culmination of our efforts was a compelling reel that captured the essence of the JPMorgan Corporate Challenge. This visual narrative was then distributed via Reels on the official Chase Instagram and Facebook accounts, expanding its reach to thousands of potential participants.

How It Worked

Understanding the influence and reach of social media, I personally captured dynamic, selfie-style “come with me” content, encapsulating the energy and camaraderie intrinsic to the event. These moments of authenticity served as a key component in our promotional strategy.

With a focus on collaboration, I worked in concert with a talented production team. We shared a vision to create a vibrant and engaging reel that could effectively communicate the event's appeal. Our creative process was thorough and thoughtful, resulting in content that was both professional and genuinely captivating.